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Head of Business Intelligence

Donkey Republic
Copenhagen

since 2019

2016 - 2019

Research Assistant / PhD

Chair for Marketing & Branding
University of Hamburg

Junior Product Manager

STUDIO LINE L'ORÉAL PARiS
L'ORÉAL Germany GmbH
Dusseldorf

2014-2016

2011-2014

Intern / Working Student

Beiersdorf - Brand Management
GlaxoSmithKline 
- Shopper Insight Management
Olympus - Online-Marketing

M.Sc. Business Administration

Marketing & Finance
University of Hamburg

2011-2014

2008-2011

B.Sc. Business Administration

Marketing
University of Hamburg
University of Nottingham
Donkey Republic <br>
Head of Business Intelligence
Donkey Republic
since 2019
Universität Hamburg
Research Assistant / PhD Candidate
Universität Hamburg 2016-2019
L'ORÉAL Germany GmbH<br>
Junior Product Manager
L'ORÉAL Germany GmbH
2014-2016
Beiersdorf - GlaxoSmithKline - Olympus<br>
Intern / Working Student
Beiersdorf - GlaxoSmithKline - Olympus
2011-2014
University of Hamburg<br>
M.Sc. Business Administration
University of Hamburg
2011-2014
University of Hamburg - University of Nottingham<br>
B.Sc. Business Administration
University of Hamburg - University of Nottingham
2008-2011

LET'S TALK

 


E-mail
jan [at] jfgraeve [dot] de

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Jan-Frederik Gräve Jan-Frederik Gräve

PUBLICATIONS

01

Blinda, K., Schnittka, O., Sattler, H. & Gräve, J.-F. (2019). Implementing effective customer participation for hedonic and utilitarian services.

Journal of Services Marketing,
https://doi.org/10.1108/JSM-07-2018-0196
02

Gräve, J.-F. (2019). What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers.

Social Media + Society, forthcoming.
03

Gräve, J.-F. (2017). A new type of endorser? Investigating the differences in perception between social media influencers and traditional celebrities.

Proceedings of the 2017 Summer AMA Conference, San Francisco (USA).
04

Gräve, J.-F. (2017). Exploring the perception of influencers vs. traditional celebrities: Are social media stars a new type of endorser?

Proceedings of the 8th International Conference on Social Media & Society, Toronto (Canada).